Baden-Württemberg International
Central location marketing agency for business and science in Baden-Württemberg
Company profile
About Baden-Württemberg International
Baden-Württemberg International (BW_i) is the central location marketing agency for business and science in and for the State of Baden-Württemberg. The organisation provides a wide range of services for international companies, clusters and networks, as well as universities and research institutions interested in the German Southwest.
As the first point of contact for businesses looking to establish operations, invest or build commercial relationships in Baden-Württemberg, BW_i helps connect organisations with one of Germany’s leading high-tech and innovation regions.
In their own words
A Powerhouse of Innovation
Baden-Württemberg is one of Europe’s most dynamic regions — home to world leaders in automotive engineering, aerospace, space tech, defence, medical technology, and environmental sciences, plus a thriving start-up scene. Top universities and applied research institutes fuel this success, blending industrial muscle with academic excellence. BWi puts this ecosystem on the world stage and connects organisations ready to be part of it.
A Bridge for British Business
For UK companies, Baden-Württemberg is the gateway to Germany — and to continental Europe. With strengths in dual use/defence technologies (40% of Germany’s growing Defence, Aerospace and SpaceTech Industry) and the creation of the largest ecosystem for artificial intelligence (AI) in Europe — the Innovation Park for Artificial Intelligence (IPAI) in Heilbronn — it’s fertile ground for new partnerships in a fast-changing world. BWi helps UK businesses spot opportunities, build relationships, and navigate the local landscape — while supporting Baden-Württemberg companies exploring the UK and beyond.
Why we support the Summit
At a pivotal moment for UK-Germany relations, this year’s Summit is a platform to exchange ideas, spark joint initiatives, and showcase how regions drive transnational partnerships. BWi is proud to support the event — continuing our commitment to strengthening international cooperation and in one of our key markets: The United Kingdom.
Statement from Nicola Pinder, Representative of the State of Baden-Württemberg in the United Kingdom
“The German British Business Summit is a perfect reflection of our mission — building bridges between Baden-Württemberg and its UK partners across Business, Academia and Science.
Looking forward to constructive discussions, learning from each other, and shaping new ways of working together in a fast-changing world”.
— Nicola Pinder
Meet BW_i at GBBS 2026
Nicola Pinder
Representative of the State of Baden-Württemberg in the United Kingdom
- Nicola.pinder@bw-i.de
- +44 7738 829754 / +49 1609 202 1659
- www.bw-i.de
- LinkedIn profile
