The German National Tourist Office (GNTO) is the central organisation for promoting Germany as a travel destination in the UK & Ireland marketplace

The German National Tourist Board (GNTB) works on behalf of the Federal Ministry for Economic Affairs and Energy to represent Germany as a tourist destination.

We work closely with the German travel industry, private-sector partners and trade associations to develop strategies and marketing campaigns that strengthen Germany’s image abroad and inspire travellers to visit.

With its representative office in London, The German National Tourist Office (GNTO) builds strong ties with local travel trade, media and press to raise Germany’s profile in the UK & Ireland – Germany’s fourth most important source market for inbound tourism.

The aim is to unlock future commercial potential and add value to the German economy.

The GNTB’s primary strategic areas of action are:

• Targeted market research and in-depth analysis of global travel trends and market-specific customer demand
• Strengthening Germany’s predominantly small and medium-sized travel businesses by sharing expertise and connecting providers with the international travel trade
• Enhancing awareness of Destination Germany with a focus on digital transformation

Our brand profile ‘Germany. Simply inspiring’ highlights Germany as a high-quality, service-oriented, and inclusive travel destination.

Germany continues to hold its place as Europeans’ number one destination for cultural tourism, bolstered by a growing interest in city breaks, cultural experiences, and touring holidays. Key decision-making factors such as value for money, safety, and mild climate continue to position Germany positively among international travellers.